What makes a good website? Well, there are so many answers and those answers vary from person to person. Depending on the goal of the website, there are different things you might want to try to include on it. But for the most part, there are a handful of techniques that should definitely be used to make your website as user-friendly as possible. And Steve Krug talks about these in his book ‘Don’t Make Me Think.’
One of the things I think is most important to keep in mind when creating a website is that most people don’t actually read every word on every page – instead, they scan. People look for key words or interesting facts. They don’t have the time or patience to get bogged down on every little thing. When Krug brought up this idea about catering your website for scanners, I immediately could relate. I know whenever I’m reading something, I don’t really care about all the details. I just want to find the specific information I’m looking for. The idea of not having to think as a user, which is Krug’s main point throughout the book, is the ideal situation.
Something that goes hand-in-hand with making the site scanner-friendly is designing it in a way that’s appealing to those same people. I think the six steps Krug suggests to take to ensure your website is designed right are incredibly helpful and will help attract users, including those who aren’t wanting to read the entire thing:
- Take advantage of conventions – It’s called conventional for a reason. People are used to conventional. They already know how it works. There’s no need to take the time to learn something new. Putting these conventions into your website makes it easy for readers (or scanners) to quickly find what they’re looking for.
- Create effective visual hierarchies – The more important something is, the more prominent it should be, and group related things together. If something is important, make it stand out. Don’t let it get lost within everything else that’s on your site. I think it’s so important to make it obvious and tell users “Pay attention, this is important.” Odds are, they’ll probably appreciate it, too.
- Break pages up into clearly defined areas – This allows users to immediately determine what they’re able to ignore and lets them focus on just the parts that are likely to be useful. Nobody wants to waste their time searching through pages of unwanted and useless information.
- Make it obvious what’s clickable – I found it interesting that what a lot of people are doing when they’re online is looking for the next thing to click. Because this is the case, having clickable links and making them stand out is going to automatically help users navigate your site easier.
- Keep the noise down to a dull roar – Visual noise was a new concept to me, but it definitely makes sense. People don’t want distractions or to be overwhelmed. That is only going to scare them away.
- Format text to support scanning – Keep everything looking clean and make it easy for users to find information, or at least know where to go to look for it. Headings, short paragraphs, bullets, and highlights can be the deciding factor in whether someone decides to look through your site or not. Speaking from personal experience, if I go to a website and see long paragraphs filled with text that’s all the same color, size , and in the same format, I don’t even stay on the page for more than five seconds. I want something easy to read and something that doesn’t force me to read the entire page.
I believe implementing these steps when making your website will go a long way, and thanks to Krug, I can now use these tips for myself when it comes to designing my own site. And I think the results are definitely going to show it’s worth it to follow his advice.





